![]() ![]() It is also important to use important keywords, to ensure your target audience finds your page. First, include a summary clearly and concisely detailing your company’s mission, location and how you can help potential clients.It is therefore essential that it looks professional, helping to build customer trust in the brand. One of the first things any potential client will see is your company page. Here are some useful tips and tricks to help you do so. So how do you use this platform to your advantage? And it works! According to Octopost, 80% of all leads for B2B come from LinkedIn, that’s 3x higher than the leads generated on Facebook or Twitter. What’s more, given the professional clientele it attracts, the platform has twice the buying power compared to an average website audience, so there is definitely money to be made. With over 750 million members worldwide, 71% of whom use the platform to help inform business decisions, LinkedIn is the perfect tool to promote your business. ![]() When it comes to B2B marketing, LinkedIn is a very powerful tool. Whilst some may mistake it as just a jobs search engine, they are very much mistaken. Thankfully, with B2B marketing the answer is almost always LinkedIn. With multiple platforms out there, however, selecting the platform right for you is an essential part of your marketing strategy. In general, social media marketing is one of the best ways to drive traffic and generate leads for your business. ![]()
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